Shafas SEO Analyst: Google Webmaster Tools and Verification Techniques

Google Webmaster Tools

The Google Webmaster Tool now termed as Google Search Console, It’s a platform for Google to advice webmasters for optimizing their websites and also allows webmasters to check indexing status and optimize visibility of their websites and it is a free tool or service by Google to the webmasters.

Other important advantage of using this tool is, It helps you to identify the issues with our website and helps to know spam issues in the websites.

Verification using webmaster tool

Create a blog in your blogger.com account

Copy the URL of blog with .com extension. ( If showing the country specific extension(.in), remove it and type with .com and give” /ncr “ (eg: http://shafasksseo.blogspot.com/ncr).Then Press Enter key and copy the blog URL with .com extension.

Go back to webmaster tools and paste the URL in the text box provided in the home page with “Add a Property” button.

Click ”Add a Property” button.

You will be redirected to a page with various verification methods. For blog, select the “HTML tag” verification method and copy the “Meta tag” data given in the text box. (eg: <meta name=”google-site-verification” content=”Hbp…..” />

Go back to Blogger Dashboard and click on, Theme and Edit Html. This will allow you to edit the html of your blog template.

Find the <head> section in your template’s html code and paste the copied “meta tag” data inside this head section code. Click on “Save theme” button.

Go to “Search Console” and press “Verify” button.

Now you will get a green tick with message, saying “ Congratulations, You have successfully verified your ownership of http:// yourblogname.blogspot.com.

Fetch As Google And Submit To Index

After clicking the continue from the verification message, the page will redirect to the blog dashboard.

On the left side of the screen, we can see the "Crawl" option. Click on it and choose "Fetch as Google" option.
The page will redirect to the following screen

If you need to fetch entire blog, then leave the text box blank. Otherwise enter the URL of the page you need to indexed.
Click the "Fetch" button.
After indexing has finished, there will be a "Request Indexing" button on the screen.
You will be given the options of "Crawl Only This URL" ( fetching/submitting one specific page) and "Crawl This URL and its Direct Links" (index the blog and its links).
Select as per the need and click Go.
Wait for the indexing to complete and you are done.

Crawl Errors

Crawl errors is one of the most popular features in Webmaster Tools. Google consider it as an important factor because the crawl error is mostly effect on SEO work of the websites. So we want to remove the crawl errors. 404 Page error which is one of the exam of crawl error.

The crawl errors have mainly two section,

Site error
URL error

Site error :

The site error which shows the main issues of the past 90 days overview of our website, Prevented by the Googlebots.

URL errors:

The URL errors is occur in the website due to url issues such as broken links, page not found issues.

By solving these crawl errors the website performance can improved and seo work is also progress,

One of the crawl error is 404 error page. When the google bots try to crawl the page, If the page is not found they bots report it as a crawl error. These issues can permanently remove using redirection technique.

Redirection

The redirection which is one of the important technique in which changing the old url to new url.Through the redirection process the errors can be avoid. There are two types of redirection technique, Permanent redirection 301 and Temporary redirection 202.

Permanent redirection 301

The permanent redirection is one of the technique in which redirecting the one page to other page permanently. By Permanent redirection all the page value is move form old url to new url.

Sample code for 301 redirection:

redirect 301 /old-url/ new url

Temporary redirection 302

The temporary redirection s one of the redirection technique which redirect one page to other page temporarly.

Sample code for 302 redirection:

redirect 302 /old-url/ new url

Search Analytics

From the search analytics we can identify the number of click, Impression, CTR, Positions etc. So the Search Analytics is one of the important interface to analyze our website progress.

From the Search analytics we can also identify the Queries , Country, Pages, Devices, Search type and dates.

Queries : The queries which gives the entire focusing keyword used in the website and their clicks.