Tuesday, 11 July 2017

On Page Optimization in SEO

SEO On-page optimization

Seo on optimization
In the search engine optimization, on-page optimization refers to factors that have an effect on the  Web site or Web page listing in a search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Head section optimization  

Head section optimization mainly focuses on the snippet  and it  includes seo title, url, and meta description.

Snippet can make more attractive by using the star rating  is termed as rich snippet.

1. Title tags

Define the title of your web page or document. They’re mostly used to display preview snippets of our web pages. When we are  writing our title tag, it should be always short, clear and does not contain  but  duplicate content from the page content. 

  Example: <head>
                  <title>seo</title>
                   </head> 


The ideal length of a title should  50 – 60 characters or 512 pixel. If our title tag exceed 60 characters, Google will only show the first 60 characters.Google cannot display long sentences which have more than 512 pixel width ,When it exceed more than 60 characters, The google should  display the search result as
title

The title tag represents the whole content of your webpage. So we must care about these things,

  • No spelling mistakes.
  • No grammatical errors.
  • Title should be boldThe title must be clear and impressive.
  • The title must be clear and impressive.
  • Never use the same title to all your web pages, that means the title should be unique
  • Do not use full capital letters only we can add capital letters at the begging of a word. 

2.URL  

A URL is mainly used to point webpage, a component of a webpage or a program on a website. The resource name consists of:
  • A program name or a path to the file on the server. 

3. Meta description   

 Meta description is a short description about the web services and focusing ares also an important one. We cannot avoid it and  if we does not give meta description, The google automaticaly take the   contain as meta description. 
So we must care about these things
  • Short description.
  • Limit with in 20 words. 
  • Unic

meta description
 For  a page the meta description should be in 155 to 160, That is pixel width of 1024.


Body section optimization

Body tags:
H1, H2, H3, H4, H5, H6 are the body tags. H1 tag is the  identity part of body section. H1 tag are  generally used for main heading. 8-10 words can be used in H1 tag.  If the H1 is not specified, google take heading from H2 tag. 

<h1>This is heading 1</h1>
<h2>This is heading 2</h2>
<h3>This is heading 3</h3>
<h4>This is heading 4</h4>
<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

Content optimization

Content is the most descriptive  part of the  website. Content can be a text, link, images or any other things. The main part or visible part of content is anchor text which is hyperlink added to the text. Hyperlink can act as a  link. So focused keyword should not be used as anchor text. 
Rules which be followed  content  is writing are
  • Starting sentence can be  include focusing keyword.
  • Use simple sentences upto 20 words.
  • Put space before full stop and comma. 
Keyword Density
The keyword density which specify the  number of keywords appears on that page compared to the total number of words on that page.  2-5%  is the normal way and keyword density depends upon the length of the content. 
 
Image optimization
It is based on mainly  3 factors 
  • Alt name
  • File name
  • Content which is near  to the image 
The Alt tag is probably the most important image optimization factor,Alt stands for alternate.

Authorship optimization

Authorship optimization is the way to connect the article authors with google profile. It disclose the identity of the author to the content readers. Attribute rel="author" confirms the authorship. Through authorship, it improves the validity and identity of the article.

How to do authorship optimization

  • Create a google plus profile. 
  • Give the label name on your page. Then click LINK button > Add URL of google plus profile > OK
  • At the left top of the page, click HTML > Add attribute rel="author" into the anchor tag.
  • Save the page. 
I have already publish a blog post about Evolution and History of SEO
                                                                                                                                         
     

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